There is always lot of news around interest rates and as an investor, it is somewhat difficult to understand how they affect equities and bonds and what action to take as an investor. In the below diagram, I have provided a simplified view of how to think about interest rate cycles and what action to take depending upon which way interest rates are trending. The key is to really think in terms of demand for and supply of money and how Governments, businesses and individuals are behaving. In a scenario where each one is saving/de-leveraging, demand for money is likely to be low and consequently, interest rates will soften. This is not good for banks in general. On the contrary, when everyone is borrowing, i.e., Governments and corporates are issuing bonds and individuals are borrowing, demand for money goes up and consequently, interest rates will rise. This is very elementary - unfortunately, all my b-school education somehow did not incite me to think in ter...